John Welling Strategy Journal
Insights into Current Business Strategies
Friday, April 1, 2011
Ethics
Thursday, March 17, 2011
And the Losses Continue
Tuesday, February 15, 2011
Microsoft and Nokia
Friday, January 28, 2011
Becoming an Organizer
Friday, January 21, 2011
Apple Inc., Man Overboard
This past Tuesday, Apple shares fell 2.3% even as its profit surged 78%. On Monday, Steve Jobs announced that he would "continue as CEO and be involved in major strategic decisions for the company." He also added, "I will be the first one to step up and tell our board of directors if I can no longer continue to fulfill my duties as Apple's CEO."
So what can we take from this? Perhaps Larry Ellison can help us better understand the current predicament of Apple Inc.
We were at a cocktail party, and [former Apple CEO] Gil Amelio was explaining Apple's predicament to us, and he said: “Apple is a boat. There's a hole in the boat, and it's taking on water. But there's also a treasure on board. And the problem is, everyone on board is rowing in different directions, so the boat is just standing still. My job is to get everyone rowing in the same direction so we can save the treasure.”After he turned away, I looked at the person next to me and asked, “But what about the hole?”
—Larry Ellison
Now the cocktail party referred to above occurred in 1997. We know Apple has come a long way under Steve Jobs. But I think we can learn a lot from this event. How would investors feel if they found out that as the ship was going down, Steve Jobs flew to the rescue, boarding ship. Upon landing aboard, he put his foot on the the leaking hole. Then he started shouting orders.
Since July 9, 1997, share price has experienced a near 9500% return. Moreover, Apple has combated more entrenched players and introduced some innovative products, becoming a mainstay in the marketplace and each one of our homes. It has found some incredible profit pools, turning into a 65 billion dollar company.
So now Apple comes out with numbers by the likes of a 78% jump in profit, and shares decline. Shares this week have in fact experienced a 5.48% decline. Now this is nothing some would say, just a little healthy volatility. So did he plug the hole in the ship on his way out? Is the treasure safe? This week, investors so far aren’t sure. Let’s hope Tim Cook and his crew know how to row.